On the Attention Economy: How and Why Big Data is Hijacking Your Mind

Photo by Markus Spiske on Unsplash

In 1997, Michael H. Goldhaber penned in Wired magazine, “the currency of the New Economy won’t be money, but attention – A radical theory of value[1].

The article was titled Attention Shoppers!

Almost exactly a decade after Goldhaber’s “radical theory” on the attention economy, the first iPhone would enter the market, giving tech companies unprecedented access to human psychology and radically transforming the fabrics of society as we know it.

Another decade after the first iPhone made its way into the pockets of eager consumers, Tristan Harris, a former Google product developer and the the co‑founder of Centre for Humane Technology, called the iPhone “a slot machine in my pocket.”

Continue reading “On the Attention Economy: How and Why Big Data is Hijacking Your Mind”


Photo by Taylor Vick on Unsplash

Hello there! Welcome to my blog.

I am Mehret Biruk, a digital wellness coach, and I’m here to help YOU (re)discover the pleasures of the offline world!

Seven years ago, I deleted my Instagram account to take back control of my time and attention (that was back in 2013– oh, how time flies!).

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Demons hate fresh air

Photo by Irina Iriser on Unsplash

This is an updated re-post from my old blog,

Happy Friday!

I read Keep Going for the third time this year. Austin Kleon’s 10 rules for staying creative in good times and bad is a timeless advice I can’t seem to get enough of.

Austin Kleon is definitely one of my favourite writers and bloggers. When I discovered him earlier last year, I read his blog all the way back to 2012 and four of his books.

His work is terrific and inspiring.

I came across the quote, demons hate fresh air, in Keep Going and it has stuck with me ever since.

No matter what time you get out of bed, go for a walk and then work, [Ingmar Bergman] would say, because the demons hate it when you get out of bed, demons hate fresh air.

Continue reading “Demons hate fresh air”