Attention merchants: Harvesters of human attention

A while back, I wrote a very lengthy and super detailed article on the attention economy: how and why big data is hijacking your mind. Honestly? Even I don’t read super long articles on the web anymore. I don’t have the attention span for it (Oops…)

So, in all fairness, I’ve decided to repost the article in four parts. This is part two, and highly edited.

Please see the original article for references.

Without further ado…


A quick Google search defines attention as:

  1. notice taken of someone or something; the regarding of someone or something as interesting or important.
  2. the action of dealing with or taking special care of someone or something.

Attention is a very valuable asset. It is what allows us to be aware of our surroundings, our safety, and our well-being. Our attention helps us focus, concentrate, learn, grow, connect with one another amongst other important functions.

We are where our attention is.
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