On the Attention Economy: How and Why Big Data is Hijacking Your Mind

Photo by Markus Spiske on Unsplash

In 1997, Michael H. Goldhaber penned in Wired magazine, “the currency of the New Economy won’t be money, but attention – A radical theory of value[1].

The article was titled Attention Shoppers!

Almost exactly a decade after Goldhaber’s “radical theory” on the attention economy, the first iPhone would enter the market, giving tech companies unprecedented access to human psychology and radically transforming the fabrics of society as we know it.

Another decade after the first iPhone made its way into the pockets of eager consumers, Tristan Harris, a former Google product developer and the the co‑founder of Centre for Humane Technology, called the iPhone “a slot machine in my pocket.”

Continue reading “On the Attention Economy: How and Why Big Data is Hijacking Your Mind”


Photo by Taylor Vick on Unsplash

Hello there! Welcome to my blog.

I am Mehret Biruk, a digital wellness coach, and I’m here to help YOU (re)discover the pleasures of the offline world!

Seven years ago, I deleted my Instagram account to take back control of my time and attention (that was back in 2013– oh, how time flies!).

Continue reading “Welcome!”