A short introduction to the attention economy

A while back, I wrote a very lengthy and super detailed article on the attention economy: how and why big data is hijacking your mind.


Even I don’t read super long articles on the web anymore. I don’t have the attention span for it (Oops…).

So, in all fairness, I’ve decided to repost the article in four parts, with minor edits for ease of readability.

Please see the original article for references.

Without further ado…

Back in 1997, Michael H. Goldhaber pened in Wired magazine, “the currency of the New Economy won’t be money, but attention – A radical theory of value.”

The article was titled Attention Shoppers!

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