Welcome to my blog.

Mehret Biruk is a digital wellness coach with a passion to teach, inspire and empower individuals to (re)discover the pleasures of the offline world.  

Latest from the Blog

On the Attention Economy: How and Why Big Data is Hijacking Your Mind

In 1997, Michael H. Goldhaber penned in Wired magazine, “the currency of the New Economy won’t be money, but attention – A radical theory of value” [1]. The article was titled Attention Shoppers! Almost exactly a decade after Goldhaber’s “radical theory” on the attention economy, the first iPhone would enter the market, giving tech companies… Continue reading On the Attention Economy: How and Why Big Data is Hijacking Your Mind

Demons hate fresh air

This is an updated re-post from my old blog, minimallyonline.com. Happy Friday! I read Keep Going for the third time this year. Austin Kleon’s 10 rules for staying creative in good times and bad is a timeless advice I can’t seem to get enough of. Austin Kleon is definitely one of my favourite writers and… Continue reading Demons hate fresh air


Hello there! Welcome to my blog. I am Mehret Biruk, a digital wellness coach, and I’m here to help YOU (re)discover the pleasures of the offline world! Seven years ago, I deleted my Instagram account to take back control of my time and attention (that was back in 2013– oh, how time flies!).

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